Management 4 Brand Business Development

  • Identification of business development areas;
  • Product/Business Positioning (Marketing Plan);
  • Business Management of operating activities.
  • Direct achievement (jointly or alternately) of:

    • Margin Recovery,
    • Business Unit Revival,
    • Activities Development,
    • Starting New Ventures.


    Business Potential
    Extension or Diversification
    (Declination: Product&Service/Clients);

    Planning and Management
    Economics/Management By Objectives
    (Budget/Profit & Loss/Sustainability);

    Competitive Advantage and Value Proposition
    Unique Selling Proposition
    (Awareness/Market Share/Premium Price);

    Activity Plan & Team Building
    Commercial and multi-channel management.


    • Roberto Beccaluva, Consultant;
    • Degree in Business Administration;
    • Marketing Management experience;
    • Focused on Business Development.

TASK 4

FOCUS ON

PROFILE

SUMMARY